Mexico: A Water Opportunity

aguaOzone is a U.S. based company that will provide safe, clean, fresh drinking water for select B2B and B2C venues through Point-of-Use (POU) water dispense equipment. AguaOzone will establish a POU installation / service / lease program template in Guadalajara, Mexico that will be methodically replicated in 6 major metropolitan areas in Mexico

Business Summary

In 2011 bottled water sales in Mexico were $9 billion, and expected to reach $13 billion by 2015. 70% of the bottled water, by volume, is sold or delivered in large volume containers (2.5 or 5 gallon jugs). Single serve sizes are approximately 10 times more profitable (price per milliliter); this is where the large brands are focused. The jug water segment is served by literally thousands of local companies throughout the country.

As we see on a regular basis, current technologies can create quantum leap solutions to meet market needs and establish a competitive advantage.

Point of Use (POU) water dispensers are ergonomically designed equipment that incorporates standard water treatment components to render "municipally-treated" water into safe, fresh tasting drinking water. This equipment can now incorporate industrial-type sterilization technologies (e.g. ozone , UV treatment) that provide the added level of safety against bacteria, parasites and viruses; a concern in Mexico that deters consumers from drinking tap water.

“It isn’t just tourists who won’t drink the water in Mexico. It’s nearly everyone, making the country one of the most valuable markets in the world for beverage companies” - Forbes: Mexico’s Water Wars, March 2012